You can and many do. If you want to get at the heart of a solution targeted to multicultural audiences, though, you have to start with them, first. Changing casting in an ad, or tweaks to marketing messages will not be enough to truly engage them.
It depends on the client and their needs. We pride ourselves on being nimble and able to react quickly. So far, we've never had a project go beyond schedule or scope!
Both. We love the excitement and velocity of project work, but our true value is in being able to provide clients with long-term consultative solutions for multicultural markets.